The Internet Defeats GAP

njiska · Post by **njiska** » Tue Oct 12, 2010 3:48 pm

About a week ago GAP revealed a new logo. This move was extremely unpopular with the Gap community. After receiving 2000+ negative complaints on their Facebook wall and two fake Twitter accounts (@GapLogo and @NewGapLogo) the company is scraping the entire logo initiative, which probably cost a fortune, and are going back to the old logo. Just goes to show you the power of social media.

Source: http://www.bbc.co.uk/news/business-11520930

Old Logo

New Dead Logo

Ed Oscuro · Post by **Ed Oscuro** » Tue Oct 12, 2010 3:58 pm

They're lucky the people aren't charging them a consultation fee for saving the GAP the cost of renovating all those storefronts.

Post by **Icarus** » Tue Oct 12, 2010 4:04 pm

Who did the new logo? An intern?

agustusx · Post by **agustusx** » Tue Oct 12, 2010 4:07 pm

sounds like the NBA Elite fiasco all over again

maxlords · Post by **maxlords** » Tue Oct 12, 2010 4:44 pm

Perhaps they could use their new logo at XFL games....

Davey · Post by **Davey** » Tue Oct 12, 2010 5:12 pm

Icarus wrote:Who did the new logo? An intern?

Seriously. It looks like something from a typosquatter site.

Also, who are these people that get outraged over a logo change for some store at the mall?

CStarFlare · Post by **CStarFlare** » Tue Oct 12, 2010 5:29 pm

"Gap community"

njiska · Post by **njiska** » Tue Oct 12, 2010 5:30 pm

CStarFlare wrote:"Gap community"

Basically these douchebags

Square King · Post by **Square King** » Tue Oct 12, 2010 6:03 pm

Even though the old logo makes me think early 90s, that new logo is fucking hideous. And you have to work to make Helvetica look bad.

gameoverDude · Post by **gameoverDude** » Tue Oct 12, 2010 6:13 pm

Helvetica has started to become boring. It's overused. The old Gap logo is 10x better- there was no need to even consider changing the established branding. The new one looks like it was whipped up with PSP in about 20 seconds.

Sometimes there are certain things that aren't to be messed with.

Square King · Post by **Square King** » Tue Oct 12, 2010 6:21 pm

I still like how clean and friendly Helvetica is, but yeah, definitely overused. We need another David Carson to shake everything up.

Gap's logo is simple and timeless....weird that they kinda stopped using it on their marketing material.

t0yrobo · Post by **t0yrobo** » Tue Oct 12, 2010 6:35 pm

I'm glad they had the sense to go back. hey have a really well established logo and the new one looked like someone made it in ms word. At least when people were all up in arms about the Pepsi logo they had a history of changing their logos fairly often.

Aliquantic · Post by **Aliquantic** » Tue Oct 12, 2010 7:04 pm

CStarFlare wrote:"Gap community"

Hey, maybe it's an interesting way to refer to your shareholders...

Skykid · Post by **Skykid** » Tue Oct 12, 2010 10:48 pm

CStarFlare wrote:"Gap community"

That's what I was thinking.

null1024 · Post by **null1024** » Tue Oct 12, 2010 11:31 pm

The new Gap logo looks like some idiot whipped it up in 10 minutes for their high school graphic design class.

The old one was clean, simple, and it worked.

PsychoGun · Post by **PsychoGun** » Tue Oct 12, 2010 11:40 pm

Wow, a company actually listens to its userbase before it makes a stupid decision?

Sounds like a great move to me. That new logo looks really terrible. Gap clothes sell themselves, why even mess with the logo. Would be like if McDonald's wanted to change their shit, what's the point.

Ed Oscuro · Post by **Ed Oscuro** » Wed Oct 13, 2010 12:55 am

Hilarious, even the NPR Marketplace host ripped on this today. "Uuuuhg-lee!"

null1024 wrote:The new Gap logo looks like some idiot whipped it up in 10 minutes for their high school graphic design class.

I think it looks like somebody took inspiration one of those default Microsoft PowerPoint themes, and decided that they could one better that by taking a bland font ("but it connotes pop culture ties, like sex in the city don't you SEE MAN") and then putting a little box on the end. Yes, retailer logos that have a little box somewhere in the title are totally unexpected, totally.

PsychoGun wrote:Wow, a company actually listens to its userbase before it makes a stupid decision?

Not quite, it's more like they roll out a stupid idea on the internet first, because it's safer that way, and then grudgingly go "well, I guess that Internet GAP community saved us from looking like dicks in a few months, hyuk hyuk"

Damocles · Post by **Damocles** » Wed Oct 13, 2010 2:29 am

...and I came here thinking a bunch of nerds burned down Gap headquarters. Shucks.

Ed Oscuro · Post by **Ed Oscuro** » Wed Oct 13, 2010 2:35 am

Damocles wrote:...and I came here thinking a bunch of nerds burned down Gap headquarters. Shucks.

Nerds would have caused GAP headquarters to burn itself down, and we wouldn't be here talking about it if that happened. Certainly wouldn't be blaming nerds.

TrevHead (TVR) · Post by **TrevHead (TVR)** » Wed Oct 13, 2010 5:37 am

i know its been said a few times but damn that logo is bad and coming from a fashion company just makes it worse. (not that i give 2 shits about Gap though)

Ixmucane2 · Post by **Ixmucane2** » Wed Oct 13, 2010 9:31 am

gameoverDude wrote:Helvetica has started to become boring. It's overused.

Helvetica has started to become boring 30 years ago, when it actually was overused, and it has remained boring ever since.

The old "Swiss" typographical style that relied on Helvetica and related bland fonts to give an impression of seriousness and neutrality is still (rarely) used today with good effect, but only in well designed pages: the retired new GAP logo is only a short word in a pointless, wrong font, made worse by a completely meaningless and graphically destructive non-ornament.

This logo is so unreasonably bad that it might be a fake (deliberately spread to make GAP appear stupid?) or a test to observe the Internet reaction to an obviously bad move.

TrevHead (TVR) · Post by **TrevHead (TVR)** » Wed Oct 13, 2010 2:12 pm

Ixmucane2 wrote:This logo is so unreasonably bad that it might be a fake (deliberately spread to make GAP appear stupid?) or a test to observe the Internet reaction to an obviously bad move.

You have a point, infact the more i think about it the more it does look to be some fiendishly effective form of marketing as we are all talking about it arnt we. And that logo is like that ketsui review on gamefaq in that its too crap for its own good and coming from a company that should know better.

Intentional or not whoever thought the whole thing up and designed that logo deserves a medal

Lordstar · Post by **Lordstar** » Wed Oct 13, 2010 2:18 pm

njiska wrote:
CStarFlare wrote:"Gap community"
Basically these douchebags

I could just imagine the beige army choking on there skinny frapps and tweeting furiousley as I read this thread.

Really though that one of the worst reboot logos ive ever seen.

TrevHead (TVR) · Post by **TrevHead (TVR)** » Wed Oct 13, 2010 2:59 pm

Lordstar wrote: I could just imagine the beige army choking on there skinny frapps and tweeting furiousley as I read this thread.

i lolled. we need to get whoevers behind this to do the same with the touhou weeabo set.

lgb · Post by **lgb** » Wed Oct 13, 2010 4:00 pm

could you rewrite that post please

emphatic · Post by **emphatic** » Wed Oct 13, 2010 4:35 pm

Also, going from two solid colors (one being white/no color) to putting in an ugly box of fade will make the logo more expensive to print. I think some rich executive's offspring made it in some open source program and made dad/mommy show it to his boss on a dare. "Quit being such a wuss dad!"

TrevHead (TVR) · Post by **TrevHead (TVR)** » Wed Oct 13, 2010 7:55 pm

lgb wrote:could you rewrite that post please

sorry if i havnt made myself clear, i have a habit posting when im half asleep.

Reading lordstars post i started to imagine the same thing but applied to the touhou weeaboo crowd with somebody pulling off a marketing trick that had them pulling their hair out in out-rage.
(A good example would be somebody making a fake ZUN post stating the for the next touhou game all the lolis are gonna be replaced by Cho-anki like characters

)

(i know my fixation with taking the piss out of the weeaboos is a bit unhealthy, but youve gotta let this little prick here have some cheap laughs)

evil_ash_xero · Post by **evil_ash_xero** » Wed Oct 13, 2010 11:13 pm

Good thing they stuck to the old logo. I don't care about Gap or anything, but their logo was pretty classic.

Too bad fan outrage wasn't enough to get DC Comics to keep their old logo.

doctorx0079 · Post by **doctorx0079** » Thu Oct 14, 2010 1:44 am

Hey, doesn't American Apparel use Helvetica in their logo? I thought that seemed familiar!

Ed Oscuro · Post by **Ed Oscuro** » Thu Oct 14, 2010 4:47 am

emphatic wrote:"Quit being such a wuss dad!"

If they were saying it with this look in their eyes then it might be convincing:

shmups.system11.org

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