It is beyond belief how hard the corporate world worked to find a method of perpetual consumerism, and mind-boggling at how brilliant they are at it.
I had seen the first episode before (about Bernays) and already done a lot of reading on lifestyle and value marketing through the decades, but the thoroughness of the documentary's study into the origins of mass social control through both politics and consumerism is quite something. To think that Sigmund Freud is inadvertently responsible for the advertising campaigns of Swarovski or GAP is quite a thing.
One thing I ended up doing after watching the series was asking myself how duped I am by lifestyle marketing. I always tended to think that I was great at vehemently ignoring (and hating) modern marketing, but then why do I only drink in one chain of coffee shop or value a certain brand of electronics above another?
Also, is collecting products of the past - videogames or otherwise - the same as modern consumerism, or something different? I know as a games collector I surround myself with objects from my childhood because they bring me a sense of well-being even if they're out of sight in a cupboard.
Is this the same as lifestyle and value marketing? Since videogames are based on experiences, and collecting tends to mean you spend money on after-market products and don't fuel modern business so much, I'm not sure if the two are intrinsically entwined.
Anyway, sorry for the ramble. This documentary could easily be examined at essay length, so once again if you haven't watched it, do so asap.
