How about that for marketing BS and "I know different but have got to give this a positive swing" talk!?Nancy Smith, Executive Vice President of North American Publishing, EA, said: "We are seeing a dynamic swing towards mobile gaming. These titles are a superb opportunity for us to work with Gizmondo in delivering an exhilarating EA gaming experience on this exciting new format."
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http://www.gamesindustry.biz/press_release.php?aid=8838