
they're not a budget toy, either, per se - they're often about $20 just for starting prices. and they're popular with kids, it's not just some sort of weird retro-collecting fad. the popularity in japan seems really significant and there's some various, innovative products.

these vital bracelets that bandai make have several varieties, and along with the varieties, they have special dim cards that can give you additional characters. think of cartridges for a video game, only they're ultramans or digimon or whatever for your tamagotchi-fitbit.
has anyone taken a ride on this train? any secret fans hanging around these parts?
i've not taken any serious dive, but i did pick up an evangelion tamagotchi on a whim, and have currently initiated third impact once (with the intent to initiate it several more times, obviously). you get to raise a little angel and play with it, clear up its lcl messes, and, occasionally, catch a weird little snippet of fuyutsuki playing shogi or mari parachuting in or whatever. i think that's super cute and fun! and, frankly, i've found it just as easy to get over-invested in caring for a weird little digital pet as i did as a kid. i have sleep issues and my schedule is sometimes upside-down, so my partner takes it to work and babysits (a co-worker of hers described me as a "kid who gets a pet and hands it off to mom" ;__;). i could easily see myself getting a bit more seriously into these, maybe buying one of the "vital bracelets" or color tamagotchis or whatever.

i'm kind of glad to see this having become a somewhat immortal toy, i feel like they're a fun combination of imagination space and temporal stress and obligation. pay attention to a little goobler and pretend it's your little baby friend, slowly lose your mind wondering if it's going to grow up right, begin praying to whatever you believe in and several things you don't that, somehow, a 32x16 resolution screen with a little wiggling blob will understand your extremely human desire for it to be well.