Cleaned the contacts as they did look a bit grubby to begin with, but certainly not the worst I've seen though.
Tried in two PAL SNESs which both have been cleaned recently and play 10s of other games flawlessly.
Images of the PCB here:

The only sign of a possible issue is slightly exposed trace on two of the pins that go direct to the mask ROM, pin's 15 & 16. But when tested with a multimeter I've got continuity between each cartridge pin and the associated pin on the mask ROM, and no shorts between the adjacent pins.

Searching for fixing this kind of thing just brings up loads of info about not blowing into it and just cleaning the pins.
Would an exposed track cause a game to not work, some kind of interference as they are so close together, or reason that it only fails when the cartridge is powered up?
Other than buying a replacement donor PCB and swapping the rom I wondering whether I should just cut the 2 tracks and fit a short length of wire between the cartridge pin and the mask rom pin.