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"For a millennial, the tendency of being healthy means more than weight loss or looking good, it's a more holistic approach to health," said Meagan Bradley, vice president of advertising for The Legacy Companies, makers of Omega-branded juicers and Excalibur food dehydrators, among other merchandise categories. "Offering them a tool which gives them the ability to personalize the food that goes in their body is just as important as their workout regime." The baby boomer generation is more separate than previous seniors, and they dread the rising cost of healthcare, according to Bradley. "We find they want products that [help them] incorporate more raw foods into their diets as a natural, more affordable alternative to tablets and medicine."
Ann Knies, proprietor of Kitchen Essentials/Chocolate Bliss at Jasper, Ind., offers customers equally kitchenware and gourmet meals --many of them on the healthful side such as olive oils and vinegars, and specialty nut oils. "Every age group from young to old, men and women are expressing interest in eating healthier and eating at home," she said. "They may buy different products, however a focus on healthy eating is the compelling motive behind the sale." Popular housewares products in Knies' stores which support healthy eating include good excellent salad spinners and stainless-steel bowls. "All these are staple items which hold their value in the customer's head," she said. "Merchandise demonstrations and hands-on usage of [more complicated ] items" is important also.
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Simplicity of use and convenience are also crucial, according to Jeff Logan, director of marketing for Dexas International, manufacturer of kitchen gadgets and resources in addition to convenient serveware. "We remain committed to manufacturing products that make it easy and easy to prepare new produce quickly and easily for everyday consumption," he said. "Our products which unite silicone and polypropylene are fantastic for rapid, daily use and can go right into the dishwasher"
For smaller electrics in retail, manufacturers say it is crucial to communicate ease-of-use to the consumer in regards to assembly, disassembly and cleaning. "Once a consumer understands that, they are no more intimidated to operate a product in their daily diet regime," Bradley explained.
Veggie and Fruit Enablers
Juicers and blenders continue to strike a cord with customers as a means to raise their vegetable and fruit consumption. Even though the juicer category quickly became overcrowded several decades back and seemed to be trending downward, Omega juicers are still doing well, Bradley explained. "For a few decades, there was an ocean of juicer brands occupying neutral ground where features were obscure," she explained. "Omega's team continued to provide great products and invention that matters to customers. Because of this, Omega is still trending well and stays on solid ground."
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Dehydrators, once considered a niche section, are gaining attention as more grocery stores offer a wider selection of dried fruits and veggie snacks. "Consumers are realizing they can make these very same snacks at a fraction of the price using [a top quality] dehydrator," Bradley explained.
Another category on the increase is purified water,'' Bradley explained. "Take Back the Tap is a health and wellness trend on the rise," she added, noting the Flint, Mich, water catastrophe has more individuals understanding that filtered water does not purify water, remove lead and other impurities. "The only way to create pure water would be to distill it," she explained, noting that recent earnings of the organization's Nautilus Distillers are on the upswing.
Products that support healthy snacking can also be trending, with advantage, portability and style being significant capabilities. Dexas' dual-chamber bottles have flexible packaging which can be merchandised at retail peg hooks or on the shelf with another hydration bottle options. "We are also researching new colour choices all of the time to catch the customer's eye on an urge, looking for ways to finish a look as an attachment,"
Fit & Fresh's meal management products offer families resources to eat healthy meals and parts even when they're on the move. The newest lineup is FitPak using Portion Control Container Set. The insulated lunch pouches provide hydration and food containers of all sizes with designs which can be customized. "Retailers of all types are trying to hit on the wellness trend throughout the year," explained Anne Coyne, director of e-commerce. "We have hundreds of designs and patterns that our in-house design group creates to suit merchants' fashion sensibilities."