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1080p will cut off some of the top and bottom of the screen.
True, but it only cut's off a little more than the overscan would have on a CRT. I prefer the larger size to the detail/garbage in margins you weren't meant to see anyway.
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And unfortunately you can't upscale 720p to 1080p and expect good results. I've seen a few TVs that did a really decent job of this, but also a lot that didn't, where especially scanlines (if that's your thing) looked uneven and was almost unusable.
IMO the softness added by the TV upscaler converting 720p --> 1080p is less noticeable on a 1080p screen than it is for 1080p --> 4k on a 4k screen. 1080p is the sweet spot for me because it allows the best compromise for current and old. Not perfect for either, but not to one extreme. 720p will look nice, but at normal viewing distance 1080p will look sharper, albeit cropped due to the non integer scale. Not a problem for 720p, but no Blurays either. So there's plenty of room for preference. To each their own (720p or 1080p). Depends on what you prioritize and how far you sit from the screen.
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Both 720p and 1080p scales perfectly to 4k, and that's a major selling point for me.
Fact. It's one of the major reasons I bought a 4K.
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Yes, unfortunately you can't disable the slight smoothing that the upscaling causes*, but on the LG OLED the scaling is really good enough that I can't see it at all 2m away from my 55". Also my LG C8 really isn't picky about most resolutions you feed it, meaning that all the OSSC's resolutions are fully supported. And that's huge for me
*Panasonic allows (or they used to anyway) for integer scaling from 1080p on their 4k sets. It looks awesome.
That's something I can't speak to myself. I wrestled with getting the B8 (same as the C8, but a less powerful processor). In the end I wasn't willing to fork over more than twice the price of the VIZIO to get the LG. However, it's anal control over the aspect setting and lack of support for 240p, 960p and 1200p are real bummers. The superior blacks and pixel response time of OLED almost made it worth it. Sadly, I'm at high risk of burn in with OLED (heavy PC user with high contrast static images on screen for many hours per day). I would recommend the C9 if you can afford it and are dead set on 4k.